In nature, nutrients never arrive alone. The vitamin C in a cherry comes packaged with bioflavonoids, enzymes and phytonutrients that each play a part in how your body recognises and uses it. Nutritionists call this the food matrix. Isolated, synthetic nutrients strip that context away. They can still be useful, but they’re a photocopy, not the original. These naturally occurring cofactors are the reason ELIVIDE so often favours food-based ingredients: acerola cherry for vitamin C, evaporated organic coconut water for minerals, wholefood sources wherever the science supports them. It’s a slower, more expensive way to formulate. We think it’s the right one. |